Alt Dance

Alternative dance merges Rock with electronic music's futuristic bent. Popularized in the late 1980s by bands like the Stone Roses and Primal Scream, this radio-friendly pop-techno hybrid incorporated rock's romanticism with a mood of anticipation and idealism. Traditional pop songs were filtered through dub and techno with acoustic and electric guitar melodies offering inviting hooks over danceable beats. Think Jesus Jones' "Right Here Right Now" or EMF's "Unbelievable" for the most commercially known examples of this. In the '90s, Nine Inch Nails made dance-floor fodder with darker themes and harder beats, while the more esoteric electronica genres became the norm for club-goers.